How a subtitle became a bestseller
By Mark Feeney, Globe Staff | July 25, 2005
It's easy to name the elements that can contribute to a book's success: the story, the author, the title. Even the dust jacket can make a difference. But the subtitle?
As publishing sensations go, it's not exactly Harry Potter or ''The Da Vinci Code." But for several years, nonfiction titles containing the words ''changed the world" (or a variation thereon) have become a publishing standby. (See accompanying list on B9.)
Link to the rest of the story by clicking on Title.
8 years ago